By Krista Fiolleau
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Dieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial advertising and marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter Unternehmen inspirieren können. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung.
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Extra info for A Director's Guide to Corporate Financial Reporting
A Director's Guide to Corporate Financial Reporting by Krista Fiolleau